Start at the End: How to Do Research That Has Real Impact

As far as I know, I’m the only UX researcher at a venture-capital firm. (If there’s anyone else out there, please say hello!) This gives me a pretty unique perspective, and a big challenge: I’m constantly jumping into new domains and figuring out how to have an impact quickly.

GV has invested in more than 300 startups, so I’ve had a lot of practice. Again and again, I start from scratch, understand the business and industry, then find a way to help each team answer their most important questions.

So when I had the opportunity to address a group of Google UX researchers, I decided to talk about what I’ve learned from this experience and how I approach research projects.

Here are the slides and audio from the talk.

Feel free to respond below if you have thoughts or questions!