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Change aversion: why users hate what you launched (and what to do about it)

by Aaron Sedley

Change is good. When a product becomes more fun or makes us more efficient, we embrace change. Technology startups often lead the way, rapidly iterating in an…


Come for the X, stay for the Y

I recently caught up with Kevin Fox, who was the first designer on Gmail. We remembered that when Gmail first launched, it had just three value propositions for users: search, storage, and conversations. And with just those three, it was wildly successful.