The Three-Hour Brand Sprint

GV’s Simple Recipe For Getting Started On Your Brand

Sprint: Monday

On Monday, you’ll kick off your sprint by sharing knowledge, understanding the problem, and choosing a target for the week’s…

How to choose the right UX metrics for your product

When designing for the web, you can analyze usage data for your product and compare different interfaces in A/B tests. This is sometimes called “data-driven design”, but I prefer to think of it as data-informed design — the designer is…

How Google sets goals: OKRs

The GV research sprint: a 4-day process for answering important startup questions

Sprint: Set the Stage

Before your sprint begins, you’ll need to have the right challenge and the right team. You’ll also need time and space…

Everyone is a designer. Get over it.

Whether you like it or not, people outside of your design team…