When I do UX research for startups, I try to make it easy for teams to observe from anywhere…
As far as I know, I’m the only UX researcher at a venture-capital firm. (If there’s anyone else out there, please say hello!) This gives me a pretty unique perspective, and a big challenge: I’m constantly jumping into new domains…
Startups spend a lot of time trying to predict the future: Will people like this idea, or that idea?
Customer interviews can help answer those questions. You can use a prototype to basically…
Our team at GV meets with startups every week to advise CEOs, give design feedback, and help companies learn about their customers. A company recently asked:
Do users who signed up a year ago use your product differently than those who signed up last month? Just because your active user numbers are “up and to the right” doesn’t mean that all is well. Join Google engineer Brett Slatkin at the Startup Lab to dig in on cohort analysis. He’ll walk you…
This is an intensive hands-on workshop that teaches everything you need to know to start conducting your own basic usability studies and user interviews. GV partner Michael Margolis leads this workshop and answers questions you may have about how to get started doing user…
